This was a redesign included lots of illustration and typography that I really enjoyed but I didn’t like the subject matter. It was communicating to the gambling industry as well as the gaming community.
The editorial team tried to cover the gambling topics responsibly and we did offer acts of help to those hopelessly entwined. I was a young designer at the time and however distasteful it was to me, it did allow me to explore, flex my design muscle and pay rent. They also paid for my continuing education and allowed me to eventually work from anywhere in the world so I am eternally grateful for their support and all their help.
For these designs I was relatively free to just do cool. I often suspect there is a bit of nonsense attached to traditional market focus, if it’s compelling and exciting, I think that can override ideas that can become tired in some cases.
