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Toni Giddings
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Studio and marketing work for Hearst and WEDF

Work from Hearst in Soho London and the World Ethical Data Forum.

I art direct, animate, illustrate and design templates for WEDF. These are just a few I created for their online event in October 2022 and March the year before.

I chose a greek goddess statue that represents democracy and defaced her digitally. I wanted to incorporate nature (clouds and rainbow) into the design to show the very important human element often neglected from a discussion based around technology that technology is currently leading.

For the second instagram set made in 2021, we posed a series of questions, I used shadow and light to represent the nature of the subject and teamed them with leading imagery that asked a secondary question.

Next are banners and Ads I did whilst working in Hearsts Commercial Studio in Soho. A lot of the content had already been decided upon. I am grateful that I had some time with them to learn how they managed a very busy agency with high-profile clients to a very demanding schedule.

Clients I worked with: Jaeger_LeCoultre | BUCHERER 1888 | TAGHeuer | Sainsbury | Gemfields
Magazines: Harpers Bazaar | Esquire

Hearst.jpg
DCUP_BellaHadid_Link_WBC1316BA600_mag_DPS.jpg
DCUP_Dempsey2017_Autavia_CBE2110FC8226_mag_DPS.jpg
DCUP_BellaHadid_i3_DPS_98_CUTOUT.jpg
WATCHPROJECT_marquee_ESQUIRE_V34.jpg
WATCHPROJECT_marquee_ESQUIRE_V32.jpg
IAB_Sainsbury_EditBilboard.jpg
Sainsburys_IAB_TemplateProduct Shot.jpg
DCUP_Dempsey2017_Autavia_Leather_i3_DPS_2.jpg
Chris Morris.jpg
WEDF22_Agenda_SQUARE.jpg
WEDF22_SPEAKER_Serene2.jpg
Eng poster a4 jpg.jpg
WEDF_portal eventFLAT_2_login.jpg
WEDF22_SPEAKER_Serene.jpg
Chris Morris2.jpg
WEDF22_SPEAKER_BruceS2.jpg
WEDF22_P_WomanAi2.jpg
WEDF22_Main asset2_medium.jpg
WEDF_portal eventFLAT_2a_agenda.jpg
WEDF_portal eventFLAT_2_hallway.jpg
WEDF Portfolio.jpg
WEDF_19.jpg
WEDF_15.jpg
WEDF_13.jpg
WEDF_16.jpg
WEDF_17.jpg
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