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Toni Giddings
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World Ethical Data Forum - Brochure design, direction and illustration

My Involvement: I did all the artwork, infographics, design and concept.

I began working with the World Ethical Data Forum during lockdown and loved working with their team. Seldom has there been the need for effective dialogue surrounding data. With the potential civil and political consequences of data's abuse so severe, WEDF are at the forefront of the crucial discussions needed to protect the future of the democratic process itself. “Everyone says data is the new oil. But we don’t want the data age to end in the same fiasco as the oil age. WEDF helps to make sure it doesn’t.” –SERGE DROZ / Security Lead at Protonmail

I am currently redesigning their branding behind the scenes. Responsible for the art direction and design production as the creative lead. This brochure is the face of things to come. I also created, designed and produced all the collage illustrations.

The paper texture is a nod to the history of the printing press. The fonts were chosen to provide contrast. I wanted an illustrative font that also provided a strong voice and contrast to a simpler sans serif for the main font. Proud to be a part of something so important.



WEdf Book Box and Covers Mockup.jpg
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WEDF WEBSITE_flat.jpg
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